Learn / Part 3 · Inside the Financial System

How to Evaluate Any Financial Product

How do you evaluate any financial product?

TextStandard

In brief

Whatever the product, the same five questions apply: time, cost, risk, incentives, alternatives. A repeatable method is more useful than knowledge of any single product.

Key ideas

1

Five questions

Time, cost, risk, incentives and alternatives work on a loan, a policy, a fund or a pension.

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2

Put it in writing

Ask for the answers in writing and the documents you can read at home.

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3

You can say no

The strongest negotiating position is being ready to walk away.

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Try it

Compare two loan offers

Offers rarely look alike: one has a lower rate, the other a longer term or smaller fee. Put them side by side on the same amount.

Offer A
Offer B
Cheaper overall
Offer Aby $472.11
Lower payment
Offer B$78.27 a month less
Offer AOffer B
Monthly payment$373.27$295.00
Total repaid$13,438$14,160
Cost of credit$1,688$2,160
Effective annual rate9.3%8.7%

What this means

If the cheaper offer is not the one with the lower payment, you are looking at the central trap in borrowing: a payment you can afford is not the same as a price you can afford.

The effective annual rate lets you compare offers with different terms and fees on equal terms.

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Also relevant: The cost of investing

Red flag

Reluctance to put terms in writing or give you time to read them.

Ask before you sign

  • Can I have the full terms and costs in writing today?
  • What would I lose by waiting a week?
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Do this week

Compare two similar products on the five questions.

Try it · 10–45 minutes

Use the Ask Before You Sign generator on a product you currently hold.

Pause and reflect

Private to this device. Nothing is sent anywhere.

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Words worth knowing

Incentive
What motivates someone to act, including how a seller, adviser or lender gets paid.
Fee
A charge for a service. In finance, fees are often small in percentage terms but large over time.
Risk
The possibility that outcomes differ from what you expect, including losing money. Not the same as volatility.

Full glossary →

Companion notes written for this website, based on the topics of Chapter 15. They explain ideas and do not reproduce the book. General information, not personal advice.

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